We have a really good approach here, and there is tonnes of potential in this.Sewerdog wrote: ↑Tue Mar 05, 2024 6:10 pmThis is legendary coaching, appreciate you making this post!MakingAComeback wrote: ↑Tue Mar 05, 2024 1:35 pm
Excellent, a great goal, and 100% achievable.
-How are you currently selling your services? What is working? What isn't working? What can be improved? How can you do more of what is working? And how can you get more from the customers you currently have?
You can get consistent work, IF you're consistent with outreach, lead gen, find what works, and double down on that.
Reverse engineering that, and starting from where you are, high ROI focus work for you would be:
-Understanding the needle mover for your current goal - how are you generating income right now? Put this front and centre, and if possible, this priority should be reflected in your day. The "eat that frog" approach, is good, and many of my guys with your current goal use it.
Service business models, are the highest success rate, because we can control the factors within them. If you level up in each aspect of the equation, and get your sales up, you'll win.
Absolutely achievable.
I have got your back, as you know, so let's set an interim goal, and fucking SMASH IT using a focused approach.
We can then quit the job, and scale over time.
Absolutely possible, and there is no doubt for me that it will be done...
LETS GO
Let's work through this and push you forward. If there's anything I can do, reach out, my door is always open to you.
-Ravi
Breaking it down:
How am I selling my services?
1. Door to door sales, this has been surprising reliable. I've never had to push it to the extremes because I usually landed a job within 15 or so houses (this is selling my most basic service - gutter cleaning). Something I could probably do to make money if shit hits the fan and I was desperate for cash. The downside is its scary to make long-term business plans on my door sales abilities.
2. Facebook ads: I used a basic ad with a spend of £60 over two weeks. This got me £260 of work, im booked for a job in April that will pay me £250 and I will have done two more for another £100 this weekend. That's a return of about 1000%.
I now have 7 5 star reviews and more content (before and afters) on my page too and a contact list of customers I can offer other services to.
What can be improved?
1. Improve my door to door abilities - hard to tell this one because some people seem really open and others just look annoyed they had to get up to answer the door. I focus on the basics such as smiling, decent eye contact, standing back from the door, being presentable and not rushing my delivery. I could try to build some rapport and maybe add a little humour or focus on good energy when pitching.
2. Refine ads with some decent sales copy. Scale them up and experiment with spending larger amounts to reach more people. Keep building my page and reviews.
-Start using Google ads - direct traffic to my website.
-Use ads to push different services now that I'm able to softwash houses and clean roofs.
-A big one: now that I'm doing more cosmetic cleaning I can record me doing the jobs and edit before and after videos for content and adverts.
3. Price point: I didnt close a lot of the jobs from the Facebook ads because I quoted too high. However my equipment for the gutter cleaning is honestly overkill for a lot of properties so I could easily smash the jobs out quickly and by booking them in advance I'd be able to organise things like route from job to job to minimise driving time so I'd be very pleased with the hourly rate even if I did drop the prices. I can also quote other more expensive jobs from the basic one if I notice something that needs doing on their property.
Considerations:
-some work may be seasonal and my leads might dry up depending on demand throughout the year.
-I can also cold-email property owners of public/communal buildings to offer services - this is untested.
-Getting multiple uses out of equipment e.g: using a pressure washer for driveways to also wash house exteriors. I've done this already with my roof cleaning kit - using it to softwash house exteriors and for better gutter access.
Getting more from existing customers:
I think I'm pretty good at doing this and it's surprising how often I get asked if I do a specific service without mentioning it. So far I have upsold 2 house exterior cleaning jobs, quoted a roof clean and a driveway clean.
I would like to schedule and organise routine cleaning for customers each year on top of this.
Highest ROI:
Crack Facebook and Google ads with effective copy, testimonials and pictures: Figure out the point of diminishing returns with my ad spend.
Interim Goal:
Fully book two weekends from Google and Facebook ads (while making minimum 200% profit on ad spending - not including future jobs or referrals)
Eating the frog/achieving the goal:
Aim for 3 adverts up and running targeting different services or two adverts for services and one for my page (experimental - see what works). Door to door 3hrs minimum each day where I don't have anything booked. 3 Emails to property owners offering my services every day. Follow up with all previous customers whenever I introduce a new service.
Thanks Legend this got me fired up
We can systematically take this further and further, and get you where you need to be.
Completely workable.
Will review your log & push you in there mate
Hope all is well, and let's CRUSH this year
-Ravi